Tuesday, September 14, 2004

You Go, Girl!

Okay, I gotta give Oprah MAD PROPS for pulling off the television stunt of all time yesterday (PONTIAC | WILDEST DREAMS). Pontiac deserves kudos for going along with it, too, but wow! What a GREAT IDEA! Giving brand new cars to every single person in the studio audience!

Now, the cynic in me immediately thought about the fact that all of those winners will have to pay sales tax and registration and insurance and all of that other stuff, so the cars are not entirely free. But the rest of me has to yell SO WHAT!? Not only did Oprah make a TON of people (276, to be exact) ecstatically happy, but she virtually guaranteed her show will remain atop the daytime ratings for at least another season. And if you thought it was hard to get Oprah tickets BEFORE...

Seriously, this was not only an extremely cunning promotional move, it was also the kind of thing that only a big-hearted person would even think about doing. Just when you think she can't get any more impressive, Oprah knocks it outta the park. I am very, very impressed.

More later...
Paul

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